What a Reality TV Photo Shoot Teaches Us About Directing Models on Commercial Sets

There’s a specific moment on every composite project where I realize the raw photo isn’t going to carry the weight I need it to. The pose is off. The energy is wrong. The subject looks like they’re waiting for a bus rather than selling a feeling. That’s the problem I keep returning to, and it’s why I find myself watching breakdowns of commercial shoots even when they’re wrapped inside reality TV drama.